Community Engagement Marketing
Community engagement practices can help deepen relationships and leverage connections for growth, visibility, and long-term sustainability.
In marketing, we use these strategies because, even in business, people trust people. Whether you’re selling a product, a service, an experience, or sharing a mission-driven solution, our decisions are shaped by how we feel and connect, more than facts or data.
Why It Matters and How to Do It
By Adi Bates, Director of Marketing
Recently, I was asked to give a marketing presentation on the value of engaging with local communities to a group of health center professionals. Before preparing for this, I knew absolutely nothing about health centers—their business model, revenue streams, target populations. Nothing!
I do know marketing, and I know people, so I took on the challenge. Along the way, I learned a lot about health centers, but I also identified some community engagement strategies that can apply to any organization. These practices can help deepen relationships and leverage connections for growth, visibility, and long-term sustainability.
So, why would this work no matter what field you’re in? Because, as I often say:
“People buy from people—even if you’re not selling anything.”
What this means is that even in business, people trust people. Whether you’re selling a product, a service, an experience, or sharing a mission-driven solution, our decisions are shaped as much (if not more) by how we feel and who we connect with, as they are by facts or data.
Before we dive into the steps, it’s important for you to know that nothing I share here is going to give you thousands of dollars or thousands of followers overnight (although hey, anything is possible!). Instead, think of this as a chess game—a series of smart, strategic moves that can add up to long-term wins. Some moves you’ll plan in advance, others you’ll make in response to the board as it changes. The key is to keep your eyes on the prize.
To shape this strategy, I drew inspiration from the World Health Organization’s (WHO) four approaches to community engagement. WHO applies these to health services, but they translate nicely into a marketing strategy. Here are the four steps:
1. Community-Oriented Marketing
This first stage is all about getting your name out there and building familiarity.
Share who you are, without selling. Introduce yourself, your team, and your organization. Inform and invite people into your story, but don’t make it transactional (meaning don’t sell or tell people to do something).
Show up in person, where appropriate. Be present at community activities, civic meetings, gathering spaces, etc. Represent your organization in a way that feels welcoming and solution-oriented, not “salesy”.
The goal is to build recognition and comfort. Think of it as a friendly “Hi, my name is…”
2. Community-Based Networking
Once you’ve introduced yourself, it’s time to start building real connections.
Ask questions and listen. Surveys, listening sessions, or even casual conversations are great ways to understand what your community needs.
Resist the urge to pitch or sell. Show that you’ve listened before offering answers or solutions.
Document everything. This data becomes valuable for collaboration, support, fundraising, and marketing content. Survey responses, questions, and comments can be used in social posts or newsletters. This networking info can also be used in grant applications or proposals to further your mission-driven work.
Think of this as asking questions to get to know a new person. Be genuine, warm, and receptive while trying to keep the conversation balanced. It’s about them right now.
In practice: Let’s say you’re launching a new service. Instead of just deciding what it will be, ask your community what they need. Their responses may be in line with your plans or give you ideas you hadn’t considered. Either way, when you do launch, the community will feel invested because their voices shaped the outcome.
>Tip: Pictures and videos are great tools for documenting, and they’re excellent to use for content. Ask people if it’s ok to take a photo or record a video of them talking. Keep track of their name and social links so you can credit or tag them on social media, in newsletters, or presentations. This can also help you gain followers, subscribers, and online engagement.
3. Community-Managed Events
This is where you shift from listening to doing things together. Think about it like this… Now that you’re friends, when you hear about the gathering, you say, “What can I bring, and what can I do to help?”
Be a part of what’s already happening. Bring your organization to festivals, sporting events, or community nights. Try to be a participant and not just an attendee.
Make it memorable. Volunteer, bring activities, or offer to support in some way. Branded games, activities, or giveaways that make people want to stop, talk, or engage will help them to remember your organization while also seeing you as participant in the community.
Collaborate or partner. Reach out to local businesses or organizations to create activities or events that can have a shared impact and community connection.
Real example: One health center rep at the conference shared that her team volunteers to run the concession stand at the school sports games. They wear branded shirts, hand out company merchandise, and connect with parents, all while selling snacks. Not only does this give them visibility, but it also builds trust with the schools and families. Those relationships can lead to increased business, partnerships, and other revenue-generating opportunities.
>Tip: Use the insights from Community-Based Networking to guide these efforts so your involvement feels relevant and meaningful.
4. Community-Owned Sponsorship
This is where trust and connection translate into larger, tangible, support.
Leverage your listening. Use community input and data in grant applications, business proposals, and other reports. Invite community leaders to weigh in or contribute to efforts that support the communty.
Seek partnerships to expand your mission-driven work. These should be longer-term business relationships that bring value and advancement to your mission.
Activate your community. Once people know, trust, and feel heard by you, they’re far more likely to support your campaigns, donate, volunteer, or advocate on your behalf.
At this stage, you’ve become a valued part of the community—but it’s important to complete the first three steps to build strong relationships before seeking larger investments.
Example in action: Going back to the health center rep, running the concession stand made their organization visible and built trust. Now, with that strong relationship, they’re in a position to approach the school, school district, or local organizations for deeper investments. That could mean becoming a referral partner, collaborating on a grant application, or co-hosting a community event, like a health fair, that brings in donors and sponsors, drives participation, raises awareness, and generates large-scale revenue. Either way, the community knows who they are, trusts them, and has a meaningful personal connection.
Last Tips
Community engagement marketing takes time, but it’s worth it. Use these steps along with other marketing, fundraising, and business strategies to further your organization’s goals. To stay on track, here are a few guiding principles:
Set clear goals: Tackle one step at a time with specific, measurable, achievable, relevant, timely (SMART) targets.
Be consistent: Don’t go all-in for a few weeks, then disappear. Show up regularly at a pace that works for you and your team.
Stay true to your values: Let your mission guide your actions.
Evaluate as you go: Track engagement, participation, and feedback.
Play to your strengths: Not every person on your team can do everything, divide and conquer.
Stay flexible: If something isn’t working, pivot.
This strategy isn’t just about marketing, it’s about relationships. Relationships are built on trust, presence, and reciprocity. If you start there, the rest will follow!
Purpose in Action: National Arts and Humanities Month
October is National Arts and Humanities Month! We are proud to highlight organizations and leaders who are enriching our communities through the arts, cultural heritage, and education.
October is National Arts and Humanities Month! We are proud to highlight organizations and leaders who are enriching our communities through the arts, cultural heritage, and education.
Grounded in a commitment to creativity, these change-makers are expanding opportunities for people of all backgrounds to engage with the arts and humanities. From theaters and museums to arts education programs and cultural organizations, their work shows how the arts can inspire, connect, and strengthen communities.
Woolly Mammoth
Location: Washington, D.C.
Mission: Woolly Mammoth produces courageous and invigorating new work to radically redefine theatre as a catalyst for an equitable, creative, and engaged society.
Consultant: Beth Sadler
The Work: A Purpose Possible consultant served as interim Development Director for 6 months in 2024-2025.
“The opportunity to support Woolly Mammoth during a time of staff transition was nothing short of inspiring. Their team’s talent, grit, and passion is reflected in their fundraising success, and I am excited to follow along Woolly’s journey as they continue to radically redefine theater and catalyze social change for years to come.”
Dance Place
Location: Washington, D.C.
Mission: Rooted in the United States capital, Washington D.C., Dance Place supports movement artists by creating opportunities for creative development, performance, and education. By investing deeply in artists and centering those who have been systemically excluded from such opportunities, we strengthen the dance field.
Consultant: Anna-Jane Tabler
The Work: Purpose Possible worked with Dance Place through fundraising support with grant management, individual giving campaigns, and board development.
“Dance Place is an incredible organization to partner with, especially at a time when arts funding is under threat. Over the past year, working with Andre and his team to identify resources that allow them to deliver top-tier dance and performance experiences, at no cost to communities in D.C.,has been deeply rewarding. We’ve witnessed how dance brings people together, creating a powerful space for connection, expression, and healing. I’m grateful for the opportunity to partner with their team to help translate this impact to funders and supporters across the DMV.”
Arts Capital | Atlanta
Location: Atlanta, GA
Mission: A collective voice for Metro Atlanta’s arts ecosystem, driving sustained investment, equitable redistribution, and systemic change that strengthens culture, community, and creativity.
Consultant: Laura Hennighausen
The Work: Purpose Possible facilitated Arts Capital | Atlanta, a collaborative of over 20 arts nonprofits, funders, and partners, since 2023. AC|A is working on behalf of over 200+ arts nonprofits in the 11 county metro region. They have conducted deep research on the metro's arts ecosystem in order to advocate for increased funding from public and private sources.
“I have been energized by my work with Arts Capital | Atlanta and inspired by the collaborative’s deep dedication to exploring new and innovative ways to advocate for the sector. AC|A’s efforts are a powerful testament to the impact that organizations can achieve when they act collectively, with funders and partners at the table.”
Gov. Affairs | Issue 20 | September 30, 2025
A government shutdown places significant strain on nonprofit organizations, which are often called upon to serve as a safety net for communities during crises. Nonprofits that rely on federal contracts and grants face an immediate cash flow crisis, as funding reimbursements and new grant awards can be frozen or delayed due to the furlough of agency personnel. This funding interruption forces many organizations, which typically operate with small cash reserves, to either use emergency funds, lay off employees, or pause critical services.
This is an evolving situation and we will continue to monitor and report out as appropriate.
September 30, 2025 - This is an evolving situation and we will continue to monitor and report out as appropriate.
This edition includes:
WHAT IS A GOVERNMENT SHUTDOWN AND WHAT DOES IT MEAN?
A shutdown of the US Government occurs when Congress fails to pass legislation to fund the federal government's operations for a new fiscal year or through a short-term Continuing Resolution (CR). Without authorized funding, federal agencies must cease all "non-essential" activities and services, leading to a temporary suspension of various government functions.
A shutdown is essentially a lapse in funding for what is known as discretionary spending, which covers about 30% of federal spending and is subject to annual appropriation by Congress. Most mandatory spending programs, such as Social Security and Medicare benefits, are funded outside of this annual process and typically continue.
During a shutdown:
Non-essential federal employees are temporarily sent home on furlough without pay.
Essential personnel, whose jobs are necessary to protect life and property (e.g., air traffic control, federal law enforcement, the military), are required to continue working without immediate pay.
Once funding is restored, federal employees generally receive back pay for the time they were unpaid. However, federal contractors typically do not receive back pay.
Significant Effects on the Public
The most significant effects of a government shutdown on the public often stem from the disruption of services and the financial strain placed on federal workers, which can ripple through the economy.
1. Disruptions to Federal Services
The closure or scaling back of "non-essential" services directly impacts the public:
National parks and monuments may close entirely or operate with significantly limited services (e.g., closed visitor centers, no trash collection), disrupting tourism and travel.
Routine functions like food safety inspections by the Food and Drug Administration (FDA) and environmental inspections may be suspended or reduced, potentially raising public health and safety risks. This can also cause delays in permits for new construction or development which need prior environmental approval.
Applications for benefits, permits, passports, and federal loans (e.g., for small businesses or housing) often face significant backlogs and delays.
Federal scientific research projects are often suspended, leading to delays and potential damage to long-term studies.
2. Financial Strain on Workers and the Economy
The stoppage of paychecks for federal employees and contractors causes direct and indirect economic harm:
Hundreds of thousands of federal workers and their families face financial stress from missed or delayed paychecks, which can lead to difficulty paying mortgages, rent, and bills.
The reduction in spending by unpaid federal workers, as well as the halting of government contracts, can reduce economic activity. Prolonged shutdowns can slow the growth of the Gross Domestic Product (GDP).
Air travel can be severely affected as essential personnel, like Transportation Security Administration (TSA) agents and air traffic controllers, are forced to work without pay. This can lead to increased employee absences, causing longer security lines and flight delays or cancellations.
3. Impact on Social Safety Net Programs
While benefits like Social Security and Medicare payments generally continue, other vital assistance programs can be threatened or disrupted:
The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), which provides food assistance to low-income families, can quickly run out of federal funding, impacting vulnerable populations.
Administrative Services: Even programs that continue benefit payments, such as the Social Security Administration, may reduce staff at field offices, leading to delays in service for new enrollees, lost cards, or changing benefit details.
READ MORE:
What is a Government Shutdown - Brookings Institution
A Government Shutdown Could Start Wednesday. Here’s How It Could Affect Your Life - Time Magazine
HOW NONPROFITS ARE IMPACTED
A government shutdown places significant strain on nonprofit organizations, which are often called upon to serve as a safety net for communities during crises. Nonprofits that rely on federal contracts and grants face an immediate cash flow crisis, as funding reimbursements and new grant awards can be frozen or delayed due to the furlough of agency personnel. This funding interruption forces many organizations, which typically operate with small cash reserves, to either use emergency funds, lay off employees, or pause critical services. Simultaneously, the demand for services increases sharply, as furloughed federal workers and members of the public who lose access to government support programs turn to nonprofits for help with food, housing, and other essential needs.
What Should Nonprofits Do Now?
Whether a shutdown occurs this week or in the future, the possibility exists and nonprofits who rely on government funding should have a plan in place for sustaining their organization through an eventual shutdown.
To prepare for a shutdown, nonprofits should immediately:
Attempt to contact your federal grant and contract administrators before they are furloughed to submit any pending reimbursement requests and ask about extensions for upcoming reports or any special instructions for the shutdown period.
Immediately update financial forecasts to determine your organization's "days cash on hand" and how long you can sustain operations with zero federal revenue. This will guide decisions on which services are mission-critical.
Review and discuss contingency plans with your board, focusing on how to cover a lack of grant payments (e.g., lines of credit, reserves) and how to manage potential staffing changes (e.g., furloughs, pay reductions).
Proactively inform major funders and donors about the shutdown's potential impact on your services and the increased community need. This is a critical moment to seek out bridge funding from private sources.
Ensure all current activities and expenses related to federal awards are meticulously documented, as communication channels will go dark and questions may arise after the shutdown ends.
The National Council of Nonprofits has shared a helpful checklist and guidance for nonprofits.
IF/WHEN A SHUTDOWN HAS STARTED - NOW WHAT?
The government shutdown has begun, and nonprofits must act swiftly to manage the immediate impact.
As federal grant systems are now dark and staff furloughed, immediately halt all attempts to request new reimbursements. Nonprofits should assume communication with federal program officers is impossible and should instead communicate with other stakeholders.
Rely on the cash flow models and contingency plans created in the lead-up to the shutdown. This is the time to implement pre-approved strategies, such as tapping lines of credit or using reserves, to cover payroll and other essential operating costs.
Focus resources on core services, as demand for support will likely increase. Communicate transparently with staff, clients, and private donors about the service adjustments and financial challenges caused by the shutdown. This is a crucial time to rally community support and demonstrate the organization’s value.
FREE WEBINAR:
What Nonprofits Need to Know About the Government Shutdown and Current Federal Grant Landscape - National Council on Nonprofit
October 6, 2026 3pm EST*Note, this webinar will not be recorded
MY NONPROFIT RELIES ON $$ FROM A SPECIFIC DEPARTMENT - WHAT IS THE AGENCY’S PLAN?
Historically, a week prior to a shutdown, federal agencies publish contingency plans for how they will operate in the event of a lapse of appropriations. These plans traditionally were posted together on the OMB website, but the current OMB site states each agency's website will exclusively host the contingency plan for the agency. Contingency plans lay out what functions will continue to be provided and which federal workers must report to work because they are deemed "essential." OMB directed agencies to update their contingency plans in August 2025, noting that plans would be published once approved by OMB.
As of 9/29/25 date, a few updated agency contingency plans have been published, although more are expected in the coming days:
U.S. Department of Defense (also referred to as the U.S. Department of War)
Several agencies, such as the U.S. Environmental Protection Agency (EPA) and U.S. Department of Transportation (DOT), still have their guidance memos from the prior FY 2025 impasse in March 2025. For illustrative purposes only, this Holland & Knight document provides details of prior contingency plans for 13 key departments and agencies
Investing in Our Community: A Call to Action for a New Era of Giving
While the legislation may be intended to generate tax revenue, it presents a significant challenge to the vital work of nonprofits in Atlanta and across Georgia.
By Laura Moody, Founding Partner - Purpose Possible Published in Rough Draft Atlanta - September 16, 2025The "One Big Beautiful Bill" (OBBB), signed into law in July, will usher in a new era for corporate giving, with implications that will ripple throughout our community. While the legislation may be intended to generate tax revenue, it presents a significant challenge to the vital work of nonprofits in Atlanta and across Georgia.
Georgia's nonprofit sector is a powerful economic force. With more than 37,000 nonprofit organizations, the sector employs over 576,000 Georgians, making it a top-three employer in the state. These organizations, from major hospitals and universities to local arts centers and human service providers, generate billions in revenue and are essential economic infrastructure, not just a charity. For example, the nonprofit arts and culture sector in Georgia alone generates over $1.27 billion in economic impact and supports nearly 20,000 jobs.
Nonprofits fill crucial gaps that neither the private sector nor the government can fully address. They are on the front lines, providing services such as job training, healthcare, and food assistance, which are necessary to a healthy and productive workforce. For instance, the Midtown Assistance Center provided over $700,000 in emergency assistance in a single year, preventing evictions and utility disconnections for families in crisis.
Starting January 1, 2026, the OBBB introduces a new 1% floor for corporate charitable deductions. This means companies must now donate at least 1% of their profits before they can claim any tax deduction for their giving. This change is projected to cause a substantial decline in corporate donations, with one analysis estimating a loss of around $4.6 billion in 2026 alone.
The new rules may also lead to "bunching" behavior, where companies make large, infrequent donations to meet the deduction threshold, leaving nonprofits to face unpredictable "feast or famine" funding cycles.
To ensure the continued health of our nonprofit sector, both business leaders and community members must take a proactive approach.
Companies should:
Exceed the Floor: While the tax floor is a new consideration, remember that tax treatment isn't the only motivation for corporate giving. Good corporate citizenship is good business because it elevates public image, boosts employee engagement, and builds connections with influential stakeholders. So, how can companies not only meet but exceed the 1% floor to ensure a lasting, positive impact on the community?
Be Strategic: Move beyond a reactive approach to philanthropy. Consider reclassifying some giving as business expenses, like marketing sponsorships, workforce development, or employee retention.
Utilize Foundations: Leverage corporate foundations and donor-advised funds to maintain a consistent giving schedule, smoothing out the "bunched" contributions to ensure a reliable flow of support for your partners.
Consider Executive Giving: For smaller businesses, it may be more tax-advantageous for executives to increase their personal giving to meet the company's charitable goals.
Power Over Policy: Engage with state legislators to lobby for greater public funding to support these essential services that fill the gaps left by the private sector and government. Leverage your power and presence to be in "the room where it happens," in spaces where nonprofits can't.
For Nonprofits:
Start Talking Now: Reach out to your corporate partners today to form a plan for their continued support and partnership.
Show Your Impact: Clearly articulate the non-financial value you bring to corporate partners, such as an engaged workforce.
Build Relationships: Cultivate deeper relationships with business partners, working together to address community needs in innovative ways.
The OBBB presents a pivotal moment for corporate giving in our community, but we have the opportunity to turn a challenge into a catalyst for change. By embracing a proactive and strategic approach to philanthropy, we can ensure that our city and state not only survive but also thrive. We hope the corporate community comes together to support these vital needs in a significant way that can be celebrated at next year's CVC of Atlanta IMPACT Awards.
Gov. Affairs | Issue 19 | September 18, 2025
Updates on the successful continuation of the Combined Federal Campaign (CFC) after action and advocacy by leading nonprofits, a new lawsuit challenges HUD restrictions on federal housing funding set forth to exclude applicants in jurisdictions with sanctuary protections, harm reduction services, or transgender-inclusive policies, and more information on the Department of Education’s proposed overhaul of the Public Service Loan Forgiveness (PSLF) program.
The digest also delivers additional readings, resources and actions to take.
Updated September 18, 2025 - This content will be updated as developments unfold.
Latest Developments: The Good News
September 17: 100 Liberal Philanthropies Prepare to Push Back Against Trump Crackdown - New York Times
Many progressive philanthropies have spent the opening year of Mr. Trump’s second term unsure about how to engage publicly. Some want to speak up to defend their values, but others are nervous about drawing unwanted attention from a president who often targets his enemies. The institutions published an open letter to defend their missions amid fears the Trump administration could target their tax-exempt status. The letter reveals the nonprofits who would be expected to be at the forefront of pushing back on any attacks. Its other signers include the MacArthur Foundation; the Knight Foundation; the Omidyar Network, funded by eBay founder Pierre Omidyar; and the Schmidt Family Foundation, funded by the former Google chief executive Eric Schmidt.
September 16: The Combined Federal Campaign (CFC) Resumes After Action and Advocacy by Leading Nonprofits - National Council of Nonprofits
The National Council of Nonprofits (NCN), the nation’s largest network of nonprofits, today celebrates a major victory for nonprofits and communities across the country as the U.S. Office of Personnel Management (OPM) lifted its stop-work order on the Combined Federal Campaign (CFC). This decision ensures that the country’s largest federal workplace giving program, which has raised nearly $8.7 billion for charitable organizations nationwide since its inception in 1961, is dispersed to organizations across different regions, all at no cost to the taxpayer.
This reversal comes after weeks of advocacy led by NCN, United Way Worldwide, and other nonprofits across the country. On August 26, 2025, OPM put a halt to the 2025 CFC campaign, which was scheduled to launch in September 2025. Nonprofits immediately sounded the alarm, warning of the broad impacts that the loss of this critical source of funding would have.
September 11: New Lawsuit Challenges Trump-Vance Administration’s Targeted Punishment of Applicants for Federal Housing Funding - Democracy Forward
The National Alliance to End Homelessness and other groups filed a lawsuit against HUD and Secretary Scott Turner challenging new restrictions on federal housing grants that exclude applicants in jurisdictions with sanctuary protections, harm reduction services, or transgender-inclusive policies. The plaintiffs argue these changes unlawfully politicize funding decisions, coercing communities to adopt the administration’s ideology instead of focusing on need and effectiveness. They are asking the court to block the restrictions and restore fair access to grants so qualified providers can continue serving vulnerable populations without penalty for their local policy environment. On September 12, the temporary restraining order was granted.
The Not So Good News
August 15: Nonprofits Sound Alarm on Unlawful Barriers to Student Loan Forgiveness as Public Comment Period Opens - National Council of Nonprofits
The Department of Education is proposing an unlawful overhaul of the Public Service Loan Forgiveness (PSLF) program, a move that could have harmful impacts on the entire nonprofit sector. PSLF is a bipartisan program that provides federal student loan forgiveness to individuals who work full time in public service jobs, and make loan payments for at least ten years, including at charitable nonprofits. With nonprofits making up nearly 10% of the U.S. workforce, we are the second-largest category of eligible employers after government agencies.
The Trump administration is now attempting to unlawfully limit the types of charitable nonprofits that could serve as qualifying employers. If implemented, these changes would exclude certain nonprofits based on their mission or the communities they serve, undermining the core purpose and effectiveness of the program and harming nonprofit workers across the country.
Nonprofits and the public had until September 17th to submit comments opposing the proposed overhaul of PSLF. We will monitor this issue as the challenge moves forward.
Action: Send a message to your member of Congress to remind them that hashtag #NonprofitsGetItDone: https://lnkd.in/edgi9adT
More info on PSLF:
Over $4.5 billion in PSLF forgiveness was provided for approximately 60,000 borrowers in 2024.
Millions of borrowers are in the PSLF pipeline: Advocacy groups and government data indicate that millions of public service workers have federal student loans and could be eligible for or are currently pursuing PSLF. One analysis from the Student Borrower Protection Center (SBPC) estimated that over 9 million public service workers with federal student loans are eligible to pursue debt cancellation.
The total amount of debt at stake is in the hundreds of billions: The SBPC estimates that proposals to eliminate PSLF could saddle approximately 3.6 million public service workers with more than $250 billion in additional student loan debt.
SBPF estimates that borrowers in the State of GA could be denied over $12 billion in loan forgiveness, while borrowers in Maryland and Virginia combine for over $16 billion in potential forgiveness losses.
September 10: Court Allows Mass Termination of Grants at National Science Foundation as Case Continues - Democracy Forward
A coalition of educators, researchers, and advocacy groups is suing the Trump-Vance administration and NSF after over 1,600 NSF grants worth more than $1 billion were abruptly cancelled following a shift in agency priorities. The plaintiffs argue the cancellations violate laws including the Administrative Procedure Act, separation of powers, and due process, especially because many of the grants supported STEM participation by women, minorities, and people with disabilities—mandated by Congress. A court declined to issue an injunction to prevent the terminations while the case proceeds, meaning the cancellations will stand for now, though the lawsuit continues.
Resources:
Webinar: What Nonprofits Need to Know About the Current Federal Grant Landscape, National Council of Nonprofits, October 6, 2025, 3pm EST
Why Protecting Democracy Means Protecting Nonprofits - Nonprofit Quarterly
State of the Field: Temp Check – Federal Policy Impacts on Fiscal Sponsors - Social Impact Commons
Purpose in Action: Hunger Action Month
September is Hunger Action Month! We are proud to highlight organizations and leaders who are tackling food insecurity and advocating for hunger relief in their communities.
September is Hunger Action Month! We are proud to highlight organizations and leaders who are tackling food insecurity and advocating for hunger relief in their communities.
Grounded in a commitment to dignity, access, and equity, these changemakers are not only ensuring families have food on the table today but also driving systemic solutions for tomorrow. Through direct support, advocacy, and community partnerships, their work reflects the power of collective action in creating a hunger-free future.
Highlighted Organizations: Second Helpings Atlanta, Center for Family Resources, Toco Hills Community Alliance
Second Helpings Atlanta
Location: Atlanta, GA.
Mission: Second Helpings Atlanta is a nonprofit food rescue organization whose mission is to end hunger and food waste in the Metro Atlanta area by rescuing healthy, nutritious surplus food and distributing it to those in need.
Consultants: Blake Beckham, Danika Vause
The Work: Purpose Possible has worked with Second Helpings Atlanta for three years, supporting their fundraising efforts with grant management and strategic development.
“This is my third year of serving as grant writer to Second Helpings Atlanta. I always love to share their story because they are an organization with such clarity of purpose and demonstrable outcomes in the community. They are tackling two important issues - sustainability and food insecurity - making sure that fresh surplus food from grocery stores, restaurants and farms doesn’t end up in the landfill. I truly value their resourcefulness, strong engagement with volunteers, and their vision for a more circular food system rooted in collaboration and community care.”
“It is hard to believe this is my third year working with Second Helpings Atlanta. I’m struck by how much our partnership has grown and evolved. One of the things I love most about Purpose Possible is that we don’t just complete projects—we grow with our clients. Each year brings new challenges, new opportunities, and new ways to deepen the impact of our work together. With Second Helpings, I’ve had the privilege of seeing our collaboration transform over time, and it’s inspiring to be part of their mission in such a meaningful way.”
Center for Family Resources
thecfr.org
Location: Marietta, Georgia
Mission: To reduce childhood homelessness by serving and empowering families through prevention, crisis intervention, housing support, education, and compassionate care management.
Consultants: Tiffany Reed, Natalie Beck
The Work: Purpose Possible supports this organization through fundraising assistance, which includes designing a grant pipeline and helping them create a major gifts and individual giving plan.
“It has been a pleasure to work with the team at The Center for Family Resources! They are a passionate group of individuals who work hard everyday to improve the lives of those they serve.”
“I enjoyed doing research to help the Center for Family Resources build new funding partnerships. I admire how hard CFR’s staff works to advocate for the families in their community.”
Toco Hills Community Alliance
Location: Atlanta, GA
Mission: At Toco Hills Community Alliance, we are Neighbors Helping Neighbors as we provide assistance and support for those in need in the Northeast Atlanta area by fighting food insecurity and providing resource information.
Consultants: Tiffany Reed, Nicole Pietro
The Work: Purpose Possible worked with Toco Hills Community Alliance by assisting their fundraising efforts with grants research.
“It was genuinely a pleasure to do grants research for the Toco Hills Community Alliance. Lisa is a compassionate and vibrant leader, and I felt honored to spend half of my Purpose Possible Floating Community Holiday distributing food and hope to THCA’s neighbors and surrounding communities.”
Webinar: Your Brand & Website
Whether you’re looking to refresh your existing website or establish a new brand identity, the following tips and takeaways will guide you in enhancing your digital strategy and ensuring that your organization stands out in a crowded online space.
In today's digital-first world, an organization's website and online presentation aren’t just supporting tools, they’re often the first impression donors and community have of your organization. Just like a dilapidated house lot or a rundown storefront, an outdated website or weak branding can drive people away, cause confusion, and limit potential resources and support.
In this discussion with two website and branding experts, we discussed the importance of quality branding and an effective online presence for organizations dedicated to making a difference. They shared valuable insights on how to create a compelling first impression that resonates with your audience and reflects your mission.
Whether you’re looking to refresh your existing website or establish a new brand identity, the following tips and takeaways will guide you in enhancing your digital strategy and ensuring that your organization stands out in a crowded online space.
First Impressions Matter: In a digital-first world, your website often serves as the first point of contact for potential donors, volunteers, and stakeholders. Ensure it reflects your organization's mission and values effectively.
Quality Website and Consistent Branding: A well-designed website and consistent branding are essential for establishing credibility. These elements should work together to create a cohesive experience across all platforms.
User Experience (UX) is Crucial:
Ensure your website is mobile-friendly and loads quickly. Users have limited patience, and a slow or poorly designed site can deter potential supporters.
Simplify navigation and make key actions (like donations) easily accessible.
Content is Key: Invest in high-quality content that clearly communicates your mission and engages your audience. Well-written text can often outweigh the need for high-end visuals.
Regular Updates: Treat your website as a living document that requires regular updates. This includes refreshing content, ensuring links work, and maintaining an up-to-date design.
Testing and Feedback: Conduct user testing with individuals who represent your target audience. Gather feedback on their experience to identify areas for improvement.
Documentation and Training: When choosing a website platform, ensure there is clear documentation available for staff. This will make it easier for them to update content and manage the site without needing extensive technical knowledge.
Brand Guidelines: Develop a simple brand guideline document that outlines your logo usage, color palette, typography, and messaging. This will help maintain consistency across all digital platforms.
Engagement Matters: How you interact with your audience, whether through customer service or community engagement, plays a significant role in shaping your brand perception.
Seek Professional Help Wisely: When looking for external support for website design or branding, prioritize professionals who listen to your needs and demonstrate a clear understanding of your organization’s mission. Build a relationship based on trust and effective communication.
Gov. Affairs | Issue 18 | August 20, 2025
Updates on a federal judge’s ruling to scrap the Trump administration’s guidance against DEI programs at schools and a temporary block on the administration’s attempts to limit domestic violence grants. Plus details on two executive orders, one to give politicians control over all federal grants and another eliminating the “housing first” template to address homelessness.
The digest also delivers additional readings and resources.
Updated August 20, 2025 - This content will be updated as developments unfold.
Latest Developments: The Good News
August 15: Judge strikes down Trump administration guidance against DEI programs at schools - NPR
A federal judge on Thursday struck down two Trump administration actions aimed at eliminating diversity, equity and inclusion programs at the nation's schools and universities. In her ruling, U.S. District Judge Stephanie Gallagher in Maryland found that the Education Department violated the law when it threatened to cut federal funding from educational institutions that continued with DEI initiatives.
The new ruling orders the department to scrap the guidance because it runs afoul of procedural requirements, though Gallagher wrote that she took no view on whether the policies were "good or bad, prudent or foolish, fair or unfair." Gallagher, who was appointed by President Donald Trump, rejected the government's argument that the memos simply served to remind schools that discrimination is illegal.
"It initiated a sea change in how the Department of Education regulates educational practices and classroom conduct, causing millions of educators to reasonably fear that their lawful, and even beneficial, speech might cause them or their schools to be punished," Gallagher wrote.
Democracy Forward, a legal advocacy firm representing the plaintiffs, called it an important victory over the administration's attack on DEI.
Read: Democracy Forward’s Statement
August 8: Judge blocks Trump administration limits on domestic violence grants - Reuters
A federal judge on Friday temporarily blocked the administration of President Donald Trump from refusing to fund domestic violence programs that promote diversity, equity and inclusion or transgender rights. U.S. District Judge William Smith in Providence, Rhode Island, agreed with a coalition of 17 groups that the conditions set by the U.S. Department of Justice in May, which reflect the administration's broader agenda, were likely arbitrary and violated federal law.
"If the Court does not grant preliminary relief ... this could result in the disruption of important and, in some cases, lifesaving services to victims of sexual assault and domestic violence," wrote Smith, an appointee of President George W. Bush, a Republican.
Read: Statement from Plaintiffs
The Not So Good News
An executive order signed by President Donald Trump late Thursday aims to give political appointees power over the billions of dollars in grants awarded by federal agencies. Scientists say it threatens to undermine the process that has helped make the U.S. the world leader in research and development.
The order requires all federal agencies, including FEMA, the National Science Foundation and the National Institutes of Health, to appoint officials responsible for reviewing federal funding opportunities and grants, so that they “are consistent with agency priorities and the national interest.”
It also requires agencies to make it so that current and future federal grants can be terminated at any time — including during the grant period itself.
Agencies cannot announce new funding opportunities until the new protocols are in place, according to the order.
Read: Grant Professionals Association Statement on Executive Order
July 31: Drastic changes coming to homeless services, new Trump order promises - USA Today
The United States is taking a sharp turn in how it addresses homelessness after President Donald Trump ordered a tough new approach that rejects the longstanding "housing first" template. Trump, angered by messy encampments of homeless people near the White House and on the nation's streets and parks, declared that organizations receiving federal funding must focus first on locking up people with drug or mental health challenges.
Longtime social workers, medical experts and mental health service providers say the new approach will likely worsen homelessness across the country, particularly because Trump's order contains no new funding for mental health or drug treatment. Additionally, they say the president appears to misunderstand the fundamental driver of homelessness: People can't afford housing.
Read: Understanding Trump’s Executive Order on Homelessness: Attacks on Housing First - National Alliance to End Homelessness
A Look at the New Executive Order and the Intersection of Homelessness and Mental Illness - KFF
Trump’s executive order targeting unhoused people will leave everyone worse off - Prison Policy Initiative
Resources:
What Grant Professionals Need to Know About the New Definition of “Federal Public Benefit”
Free webinar: Advocacy in Action: A Gwinnett Nonprofit Coalition Briefing Series with National Council of Nonprofits - September 12, 9am EST
Free webinar: Federal Grants, Key Updates, and Developments in the New Administration Grant Professionals Association - September 23, 12pm EST
Atlanta Way 2.0 with The Tara Theatre, Neighborhood Nexus, and Hands on Atlanta, presents Atlanta Way Day on September 25, 2025, will launch with a Keynote Panel discussing Atlanta's current ranking of 50th out of 50 in Upward Economic Mobility, and the urgency for our region to come together and address this challenge.
Legacy, Leadership, & Love: Why Black Philanthropy Month Matters to Me
For me, Black Philanthropy Month is more than a moment of celebration, it’s a reminder to reflect and recommit. It pushes me to show up with intention, to build authentic partnerships, to use my dollars to uplift communities and to advocate for the kind of change that lasts well beyond this month.
By Kari Hudson, Director of Business Development + Client Relations
As a Black woman working in the nonprofit and philanthropy space, Black Philanthropy Month holds a very personal meaning for me. Every August, I am reminded not just of the professional importance of equity in giving, but of the cultural roots of philanthropy within my own family and Black communities.
Black Philanthropy Month is so much more than a month-long celebration of giving to Black-led organizations and highlighting Black philanthropists, although those are two big components; it's about the collective… the community.
Here are just a few reasons why I love Black Philanthropy Month:
Representation & Visibility
When we hear the word philanthropy, the history of Black philanthropy often gets lost in the mainstream narrative, which tends to focus on wealthy individuals, foundations, and large institutions. Yet, philanthropy has always been deeply embedded in Black communities. From church giving and and giving circles to neighbors pooling resources to support one another, Black philanthropy has always been rooted in community and culture.
Personal Connection to Black Philanthropy
This month also gives me space to reflect on my own family’s ties to philanthropy. Some of my earliest memories are of my mom taking my siblings and me to volunteer (because yes, volunteering is philanthropy too) and to donate money or toys to local drives. I also remember watching both of my parents faithfully write checks to church campaigns and to small organizations working hard to further their missions. Those moments shaped how I understand giving today: as an act of care and community.
Highlighting Black Leaders
For me, Black Philanthropy Month is empowering because it shines a light on Black leaders in the nonprofit and philanthropic space. Seeing their work recognized gives me both a sense of belonging and reaffirms my work.
Inspiration and Hope
And perhaps most importantly, Black Philanthropy Month brings inspiration and hope. It reminds me that this work is part of a long, powerful tradition of generosity and impact and continues to shape a more just and equitable future.
For me, Black Philanthropy Month is more than a moment of celebration, it’s a reminder to reflect and recommit. It pushes me to show up with intention, to build authentic partnerships, to use my dollars to uplift communities and to advocate for the kind of change that lasts well beyond this month. Black Philanthropy Month affirms that what I saw modeled in my community is philanthropy and it deserves to be honored.
Kari is an experienced fundraising professional with a strong background in the nonprofit sector. She has worked with national organizations across the country, building meaningful, long-term partnerships that advance mission-driven work. At Purpose Possible, Kari leads business development through proposals, client engagement, and relationship management, while also supporting the firm’s strategic initiatives and client partnerships.
2025 Purpose of Giving: Insights and Takeaways
On August 13, Purpose Possible and nearly 200 mission-driven professionals gathered and tuned in for The Purpose of Giving: Insights from Giving USA. Here are key highlights, actionable takeaways, and linked resources for organizations, professionals, and community builders looking to harness these insights and data.
Written by Rachel Stanley with Hannah Ranson & Tiffany Reed
On August 13, Purpose Possible and nearly 200 mission-driven professionals gathered and tuned in for The Purpose of Giving: Insights from Giving USA, a presentation and panel discussion on the latest findings from the 2025 Giving USA Annual Report on Philanthropy.
Featuring Ashley Collier, Chief Development Officer for Boys & Girls Clubs of Metro Atlanta; Rev. Tony Johns, Executive Director of Crossroads Atlanta; Laura MacDonald, Past Chair of the Giving USA Foundation and Founder of Benefactor Group; and Atiba Mbiwan, Executive Director of the Zeist Foundation and moderated by Laura Hennighausen, Director of Strategic Philanthropy at Purpose Possible, the event offered perspectives on trends shaping the philanthropic landscape in the United States.
Thank you to all who attended and shared questions and experiences. We hope these insights inspire your work and deepen your impact in the communities you serve.
Below are key highlights, actionable takeaways, and linked resources for organizations, professionals, and community builders looking to harness these insights and data. Giving USA Data Takeaways
Giving USA Data Takeaways
Overview:
Total Giving: In 2024, charitable giving reached $592.5 billion, representing a 6.3% increase over the previous year and exceeding the average growth rate of just under 6%.
Giving Vehicles: Growth in foundation giving continues. More and more individual donors, particularly high-net-worth donors, are giving through Donor-Advised Funds (DAFs) and closely held family foundations instead of direct gifts.
Sector Trends: The human services sector surpassed education in total giving. Religious giving remains the largest category but continues to decline in market share.
>> Many families modeled charitable giving for their children at religious institutions. With declines in religious attendance and giving, this early model for giving won’t reach as much of the next generation. How will they learn about giving?
Historical Trends: Charitable giving has declined only five times since 1967, with most declines occurring after significant tax law changes or economic crises. 2026 is likely to see significant changes in donor behavior because of the new tax law.
Individual Giving:
Individual giving remains the largest share of contributions and the primary driver of the charitable sector.
Donors continue to increase their gifts through non-cash methods, such as planned giving (bequests), Donor-Advised Funds (DAFs), and family foundations.
Monthly giving programs (as opposed to one-time gifts) are on the rise and have proven to be an effective donor retention strategy.
Generational Patterns: Donors born before 1964 demonstrate strong institutional loyalty, such as to religious institutions and schools, while younger generations are more motivated by causes than by institutional loyalty.
Wealth Transfer: An $18 trillion intergenerational wealth transfer is underway, but wealthy individuals tend to live long lives. The distribution of this wealth through planned giving or otherwise will likely be inequitable, favoring large nonprofits with dedicated staff to steward them.
DAF Rules: As DAFs rise in popularity, keep in mind the two primary restrictions on DAFs, they cannot be used to provide donor benefits (such as dinner at a fundraising gala) or to fulfill a binding pledge. “Intent to give” non-binding agreements can be a helpful workaround for donors interested in multi-year gifts.
Tax Law Impact: Federal tax law changes passed in July 2025 are likely to have a significant impact on donor behavior shortly.
Fewer taxpayers will be eligible to itemize their deductions. Additionally, deductions have a new cap for very high-income earners. This is likely to discourage individual giving beginning in 2026. Organizations may want to focus on major donors giving before the end of 2025.
With a new deduction of $1,000 for individuals and $2,000 for married couples filing jointly, mid-tier donors may increase their giving in 2026 and beyond.
Corporate Philanthropy:
Corporations currently give less than 1% of pre-tax profits, often through in-kind contributions.
Beginning next year, they will not be able to deduct the first 1% of profits given to charity; this is expected to reduce corporate giving by 4–8%.
Actionable Tips for Nonprofits
General Insights:
Messaging and Storytelling: Organizations should move from deficit-based messaging to highlighting strengths, solutions, and impact. Ensure that stories follow a clear arc from the starting state, through challenges and intervention, to an improved outcome. Use internal CRM data alongside national trends to make appeals more targeted and relevant.
Collaboration and Advocacy: Fundraisers should pursue intentional partnerships with other nonprofits, as funders increasingly value collaboration. Expand advocacy efforts to engage stakeholders in light of declining federal funding.
Individual Giving:
Encouraging donors who give close to $1,000 in 2026 is likely to be a helpful tactic. In an appeal, try asking them to donate by January 31, instead of December 31. (This applies to cash gifts, not DAF gifts.)
In contrast, encouraging major donors to give before the end of 2025 is wise.
Underused Opportunities: Employee matching gifts are significantly underutilized and should be incorporated into stewardship strategies. Make sure you’re checking with as many donors as possible about employee matching gift eligibility.
Corporate Giving:
Organizations should anticipate smaller corporate philanthropic budgets in 2026.
Fundraisers may want to connect with corporate partners to see if any grant deadlines can be moved up into the rest of 2025.
Additionally, in 2026, fundraisers may want to discuss marketing budgets, workforce development programs, and other business-related expenditures with corporate partners to counteract the impact of the new tax law.
Resources for Further Insight
Data presentation slides by Laura MacDonald
Giving USA 2025 | Benefactor Group
Charitable Giving is Resilient | Benefactor Group
How to Prepare for the Looming Changes in Corporate Giving | Benefactor Group
The Moles Always Win | Benefactor Group
The Tax Law’s Big Win for Charities Makes DAF Giving Trickier | Rasheeda Childress for The Chronicle of Philanthropy
The Tax Bill Will Upend Corporate Giving. Here’s How to Prepare | Laura MacDonald for The Chronicle of Philanthropy
Dr. Russell James (Texas Tech) – Research on generosity and donor psychology (LinkedIn)
Survey: Shaping Stronger Boards
We’re diving deep into what boards really do (and what they could do better) to support nonprofit success.
Led by Laura Hennighausen, Director of Strategic Philanthropy
In our work with nonprofit organizations, we often see how challenging it can be to keep board members engaged and make the best use of their skills. While boards have important legal responsibilities, do they really meet the needs of staff and organizations? Are expectations for boards too high, or are we just missing the mark in how we collaborate? Could other structures serve nonprofits and their missions better?
Our goal is to explore when and why boards of directors are successful by examining the conditions, structures, and relationships that enable them to meaningfully support mission-driven organizations.
This project will explore questions and highlight leading practices to guide stronger governance. Later this year, Purpose Possible will share what we’ve learned and how we can better support nonprofit boards and the organizations they serve.
We have launched two surveys: one for board members and one for nonprofit staff who work closely with them. If you’re both, we would love to hear from you twice! Your honest insights will help us understand what’s working, what’s challenging, and what nonprofits truly need from their board of directors. Click an option below to take the survey.
This survey is for people who are currently serving, or have previously served, on a nonprofit board of directors. The goal is to better understand what makes a board effective, what challenges can make it unproductive, and what governance structures best support nonprofit staff in their work.
This survey is for nonprofit staff leaders who work closely with their boards of directors. Our goal is to better understand how boards support, or sometimes hinder, organizational success, and what governance structures best empower nonprofit leadership and mission impact.
Would you like to receive the board survey data?
Complete the form below, to get updates when the findings are released.
Purpose in Action: Black Philanthropy Month
This August, we are proud to highlight Black-led foundations that are investing in organizations, movements, and solutions to help communities thrive!
This August, we are proud to highlight Black-led foundations that are investing in organizations, movements, and solutions to help communities thrive!
Rooted in a deep tradition of community care and collective action, these leaders are helping to shaping inclusive giving practices and impact. Through grant making, advocacy, and community engagement, their work reflects the power of Black leadership in building lasting change.
Clients highlighted: Borealis Philanthropy, Kataly Foundation, Meyer Foundation
Borealis Philanthropy
Location:
Minneapolis, Minnesota
Consultants:
Starsha Valentine, Ed Holman, Laura Hennighausen
The Work:
Purpose Possible has worked with Borealis Philanthropy since 2022 on a variety of projects focused on strengthening their internal systems as a funding intermediary.
Mission: Borealis works with funders to direct resources to people building powerful, thriving communities. We invest in leaders, organizations, and movements using diverse and leading-edge strategies to pursue transformational change.
Amoretta Morris, President at Borealis Philanthropy
Visionary leader with three decades of experience shaping policies and programs to improve the lives of youth, families and communities. Amoretta has moved between the non-profit sector, government and philanthropy either organizing for social change from the outside or reforming institutions from the inside. A skilled trainer and public speaker, she builds teams through a shared vision, people-centered culture and a data-informed focus on results. She has served on numerous non-profit boards and public commissions. She also has been a featured spokesperson in local and national media outlets including the Washington Post and National Public Radio.
“It’s an honor to have had the opportunity to work with and learn from a variety of people at Borealis Philanthropy over the past several years. I so admire their progressive approach to grassroots ecosystem support, and I hope more funders will follow their lead by investing in those closest to the issues they seek to address.”
“I’ve enjoyed working alongside the Borealis team for the past two years, witnessing their great work and growth as an organization. They continue to step up for organizations across the country during this critical moment in time.”
Kataly Foundation
Location: San Francisco, California
Mission: Kataly’s mission is to support and provide resources to communities and social movements that are exploring new solutions to persistent, systemic problems.
Nwamaka Agbo is the CEO of the Kataly Foundation and Managing Director of the Restorative Economies Fund (REF). In her roles, Nwamaka collaborates with the Kataly team to lead the foundation’s day-to-day operations, while holding the community-centered strategy and vision for the REF.
With a background in community organizing, electoral campaigns, policy and advocacy work on racial, social and environmental justice issues, Nwamaka is deeply committed to supporting projects that build resilient, healthy and self-determined communities rooted in shared prosperity.
Consultants: Starsha Valentine, Ed Holman
The Work: Purpose Possible co-created a training program to support Kataly’s grantee capacity building initiative.
“Kataly is committed to fortifying land based projects for BIPOC-led organizations across the country. From inception through execution, it has been a pleasure to support this commitment while working closely with Kataly staff and grantees.”
Meyer Foundation
Location: Washington, DC
Mission: The Meyer Foundation pursues and invests in solutions that build an equitable Greater Washington community in which economically disadvantaged people thrive.
Janice Thomas, President & CEO at the Meyer Foundation
I am inspired by the Meyer Foundation’s long-term commitment to racial equity, which – as a woman of color in the Greater Washington region – is also a commitment to me. I’m encouraged by efforts to move beyond addressing symptoms of inequity and focusing more intently on root causes that create inequity in our communities.
As the Foundation’s Chief Operating Officer, I am responsible for operationalizing our vision and ensuring collaboration to achieve the Foundation’s goals. I work to establish and cultivate our internal policies and procedures, organizational development, and culture. Additionally, I work alongside the Foundation’s senior leaders to set the strategic direction of the Foundation.
Outside of this role, I am moved by a sense of service to the community –whether through my church, public service organizations to which I belong, or other places I’ve worked.
Consultants: Starsha Valentine, Laura Hennighausen
The Work: The Meyer Foundation is one of Purpose Possible’s newest Strategic Philanthropy clients. Our team will be working with the Foundation to produce training and one-on-one coaching for their grantees.
“Meyer Foundation has been a steadfast partner for community impact organizations across the DMV for nearly a century. We are proud to support their continued work of helping mission-driven leaders thrive.”
How resilient is your organization?
Do you have an organization built for the long-term? How adaptable are you as an organization? This simple assessment helps you and your organization get grounded in where you are right now and identify some key steps you can take to build organizational resiliency.
Created by the Purpose Possible Mid-Atlantic team
Starsha Valentine, Beth Sadler, Kayla Gilchrist, Ariel Grant, Maryellen Grant, Ed Holman, Taylor Johnson, Xandy McKinley, Anna-Jane Tabler
In April 2025, the Mid-Atlantic office team of Purpose Possible gathered for a retreat to share ideas, learn from each other’s experiences, and be together IRL!
After reading a thought-provoking article, we started a discussion about what specific factors help an organization remain resilient through challenging times. We agreed that resiliency should be measured by more than how much cash you have in the bank (though that’s important too!). More often, it’s the systems, the team culture, and the long-term planning that ultimately ensure organizations are prepared to go through challenges and make it out on the other side.
What came out of our retreat was a tool you can use to measure your organization’s resilience. If you’ve ever asked yourself “Do we have an organization built for the long-term? How adaptable are we as an organization?” then you’re in the right place – and you are in good company.
While we won’t be giving you a score or a grade, we hope the reflection section of this assessment helps you and your organization get grounded in where you are right now and identify some key steps you can take to build organizational resiliency.
Gov. Affairs | Issue 17 | July 17, 2025
Updates on the passing of the rescissions package in both the House and Senate which will cut previously approved funds for global health, humanitarian aid and public media among others. Plus impacts of the One Big Beautiful Bill on non-profits and information on the status of the Johnson Amendment.
The digest also details local updates out of Georgia and DC and offers some good news, readings and resources.
Updated July 22, 2025 - This content will be updated as developments unfold.
Latest Developments:
Rescissions Package Passed
The Rescissions Act of 2025, requested by President Trump, has passed both chambers of Congress and is awaiting his signature. The bill rolls back approximately $9 billion in previously approved but unspent funds, including about $8 billion from foreign aid programs such as USAID, and $1.1 billion from the Corporation for Public Broadcasting, which supports NPR and PBS. While some proposed cuts—like those targeting PEPFAR—were dropped after bipartisan pushback, the final package marks the most significant use of the rescission process in over two decades. The funding reductions are set to take effect in the new fiscal year, raising concerns about the impact on international development efforts and local public media stations.
Read: House passes rescission package to claw back $9.4 billion in funding for foreign aid, NPR, PBS (CBS News)
NPR to cut its budget by $8 million to provide relief to vulnerable member stations (Texas Public Radio)
Republicans Scrap Plan to Cut $400 Million From PEPFAR Anti-AIDS Program (TIME)
One Big Beautiful Bill Signed Into Law
On July 4, 2025, President Trump signed H.R. 1, known as the One Big Beautiful Bill Act, into law. Many have written about prior iterations of the bill as it worked its way through the House, then the Senate, and then back to the House. The Nonprofit Law Blog has broken down the anticipated impacts across a variety of nonprofit issues - higher education, charitable contributions, the environment, and more.
Read: Analysis of the 2025 Tax Bill and Its Impact on Charitable Nonprofits (Council of Nonprofits)
Some Highlights of H.R. 1 – One Big Beautiful Bill Act (Nonprofit Law Blog)
The One Big Beautiful Bill Act: A Comprehensive Holland & Knight Analysis (Holland & Knight)
$6 Billion in Federal Education Grants Frozen
A coalition of 24 states and the District of Columbia sued the Trump administration on Monday over the administration's decision to freeze more than $6 billion in federal education grants for K-12 schools and adult education. The move comes two weeks after the Trump administration first notified states that it was withholding the previously approved funds.
Read: 24 states sue Trump admin to unfreeze more than $6 billion in education grants (NPR)
The Johnson Amendment
In a court filing, the IRS said the decades-old Johnson Amendment ban on campaigning by tax-exempt groups should not apply to houses of worship speaking to their own members.
Read: I.R.S. Says Churches Can Endorse Candidates From the Pulpit (New York Times)
IRS Weakens Johnson Amendment—Nonprofits Push Back (Nonprofit Quarterly)
Protecting the Johnson Amendment and Nonprofit Nonpartisanship (Council of Nonprofits)
Local Updates:
Georgia governor calls for contingency budget plans amid ‘national’ changes - The Current
Georgia governor's office asks state agencies to prepare backup plans due to federal government funding cuts and services under Trump's tax-and-spending bill.
Mayor Bowser Presents Fiscal Year 2026 Budget: Grow DC
Closing the FY25 CR Gap
The District faced two challenges when building a FY 2025 supplemental:
Based on the Continuing Resolution (CR) passed by the House, DC was required to reduce its previously approved budget authority by $1.13 billion. As happens every year, the District also needed to address $167 million of current year spending pressures as well as make $180 million resources available to meet year-end obligations.
To address these two issues, the District:
Instituted a hiring freeze saving $63 million in personnel costs
Made $175 million of non-personnel services reductions
Shifted $202 million of spending and costs that could wait from FY25 to FY26 or FY27 in workforce investment and HPTF and $160 million of local funds into special purpose revenue funds in FY 25
Captured $117 million of excess special purpose and dedicated tax revenues
Good News:
Despite Tough Times, Some Good News About CSR And Nonprofit Alliances - Forbes
Many corporations have adopted lower profiles when it comes to speaking out on social issues in general and on hot button topics such as DEI and ESG in particular, but two recent studies underscore the wisdom of corporate social impact investment.
Historic Land Deal Protects 8,000 Acres Near Okefenokee Swamp
Resources:
Free, in-person event, Purpose of Giving 2025 - REGISTER TODAY
Join Purpose Possible for The Purpose of Giving, an insightful conversation on the state of philanthropy and what it means for mission-driven organizations.
Hosted at the historic Plaza Theatre, this free event will unpack the key findings from the Giving USA 2025 report—the most comprehensive and longest-running analysis of charitable giving in the United States. We will explore the latest data, shifts in donor behavior, and how nonprofit and philanthropic leaders can apply these insights to strengthen their strategies and impact.
The program will feature a panel discussion moderated by Laura Hennighausen, Purpose Possible’s Director of Strategic Philanthropy. Panelists include Laura MacDonald, Past Chair of the Giving USA Foundation and Founder of Benefactor Group; Atiba Mbiwan, Executive Director of the Zeist Foundation; Ashley Collier, Chief Development Officer for Boys & Girls Clubs of Metro Atlanta; and Rev. Tony Johns, Executive Director of Crossroads Atlanta.
Whether you’re a fundraiser, executive director, board member, or philanthropic advisor, this event offers timely insights to help you navigate today’s giving landscape with confidence.
The Tax Bill Will Upend Corporate Giving. Here’s How to Prepare - The Chronicle of Philanthropy
Our friend and colleague, Laura MacDonald of Benefactor Group, recently published an article to prepare nonprofits for how the tax bill will impact corporate donations.
Webinar: Organizing in Divided Times: The Relational Infrastructure We Need to Protect Democracy July 24, 2pm EST Nonprofit Quarterly
IRS Weakens Johnson Amendment—Nonprofits Push Back - Non Profit News
Webinar: A Practical Guide to Community Feedback
An interactive webinar designed to help you move past surface-level engagement and build meaningful connections with communities.
This interactive webinar is designed to help you move past surface-level engagement and build meaningful connections with communities. Led by Purpose Possible strategy consultants, Taryn Janelle and Natalia Garzón Martínez, this session explores why community feedback is a cornerstone of strong organizational strategy.
Drawing from real projects like strategic plans, arts and culture strategies, and feasibility studies, our consultants share how to listen deeply, ask the right questions, and center the voices that matter most—especially those impacted by your organization’s decisions.
Learn our feedback philosophy, hear us debunk some myths, and think through your next feedback collection in real time! Whether starting a feedback process for the first time or refining an existing one, viewers will receive practical tools and renewed confidence to engage communities meaningfully.
Complete the form below to access the slides and resources.
How to Inspire Your Inner Fundraiser
“Everyone is a fundraiser.” This phrase can strike fear into the hearts of non-development staff, conjuring up images of standing on a gala stage before a room full of major donors. Dear program people, let me assuage your fears - you will almost never be asked to make the “big ask.” However, every staff member does have a role to play in their organization’s fundraising efforts.
Written by Marcy Breffle,
Purpose Possible Fundraising Consultant
“Everyone is a fundraiser.” This phrase can strike fear into the hearts of non-development staff, conjuring up images of standing on a gala stage before a room full of major donors. Dear program people, let me assuage your fears - you will almost never be asked to make the “big ask.” However, every staff member does have a role to play in their organization’s fundraising efforts.
This blog post will explore tips and techniques for program staff to more effectively support development and fundraising efforts–no black tie or ball gown required. From contributing to grant proposals to converting contacts into donors, you can become your development team's secret weapon (or, at least, their favorite staff member)!
1. Stop, collaborate, and listen.
Development and program teams don’t operate in silos–regular communication is essential. Get to know each other’s working styles and find a communication cadence (monthly meetings, casual weekly coffees) that works for all. Development staff should share funding opportunities, progress on annual fundraising goals, and upcoming reporting deadlines. They should also clearly communicate which donors are being targeted for specific projects/programs. Donor fatigue and donor cannibalization are real, y’all! Program staff should share progress on grant-funded or sponsored programs, new projects in development, and any potential roadblocks.
2. If sharing is caring, a program description is a declaration of love.
Development teams rely on accurate, compelling information to craft grant narratives, donor appeals, and reports - but they can’t do it alone. A robust program description (with key activities, timelines, objectives, and metrics) is one of the greatest gifts you can give your development staff. Add in some data, a few testimonials from target demographics, and clear connections to mission—your development staff will be downright euphoric. Have a budget that includes personnel and clearly justifies each line item? Congratulations, you just became your development team’s best friend!
When program staff take the time to write or update descriptions of what they’re doing and how it advances the mission, they create a strong foundation for powerful storytelling and persuasive fundraising. These documents don’t need to be donor-ready. They do need to be current, realistic, and jargon-free. Not sure where to start? Search “program description template” and let the words flow. Descriptions for existing programs should be updated regularly—especially with impact data and audience demographics. Include a timestamp and set a regular reminder (annually, quarterly, monthly) to update documents.
3. It’s not gossip - it’s donor intelligence.
Donors don’t give simply because your organization has needs; they give because you meet needs. And who understands your audience better than program staff? You’re on the front lines of service, advancing the mission and building meaningful relationships. You know the individuals who benefit from your programs, and you can spot those with the potential to give back—whether through time, connections, or financial support. They’re the repeat visitor, the person asking about volunteer opportunities, the well-connected individual curious about board service.
Talk with your development team and establish a clear process for sharing information about individuals who show a strong affinity for your cause. Whether it’s a quick email or logging notes in the CRM, it’s important to know the protocol for capturing key details—such as their history with the organization, interests, and personal connections. This helps create a well-rounded picture of the individual as a person, not just a potential donor.
A few other learned-by-living nuggets of wisdom:
🥨
Do not twist yourself to fit a funding opportunity. If you’re doing mental gymnastics to align with a donor - or worse, being asked to invent a program that does not meet your mission - it’s time to talk to your development team. Be intentional; this will save you time, resources, and relationships in the long run.
🥷
Don’t go rogue! If you come across a funding opportunity that aligns with your program’s needs and capacity, alert your development team right away and be clear on how it fits with your goals. All grant applications, sponsorship requests, and donor appeals should go through them - but that doesn’t mean you can’t play a key role in the process.
👩💻
You know your peer organizations - let’s put that intel to good use. Share their annual reports, donor recognition posts, social media shoutouts, and press releases with your development team. It’s not stalking - it’s strategy.
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Sign the thank you cards, introduce yourself to donors, shine during site visits, and shout out your organization’s accomplishments and impact on your social media. You’re not just supporting fundraising - you’re helping to keep the lights on and your mission moving forward.
For more information about fundraising or other services for your organization, click here to contact our team!
Purpose in Action: Recreation and Parks Month, Disability Pride Month
Welcome to July!
This month, we’re proud to spotlight two types of organizations making a powerful impact in their communities: those expanding access to recreation and parks, and those advancing disability visibility and awareness.
Welcome to July! This month, we’re proud to spotlight two types of organizations making a powerful impact in their communities: those expanding access to recreation and parks, and those advancing disability visibility and awareness.
From creating inclusive outdoor spaces to championing the rights and stories of people with disabilities, these organizations are opening doors, shifting narratives, and helping communities thrive in new ways. Whether through public programming, advocacy, or education, their work reminds us that inclusion starts with intentional design and representation.
Disability Visibility: Cure NF with Jack, Community Friendship
Recreation and Parks: Atlanta Beltline, Savannah Music Festival
CureNFwithJack
Location: Atlanta, GA.
Mission: The mission of CNFWJ is to find an effective treatment or cure for neurofibromatosis through the funding of research.
Consultants: Ayanna Zulu, Stacy Sartoris
The Work: Purpose Possible developed a Fundraising Plan for CureNFwithJack and continues to support its marketing and development, including annual giving strategy, donor stewardship, and communications across campaigns and events.
“I’m proud to support the mission of CureNFwithJack. Working with Beth, who leads with so much heart and determination, reminds me why this work matters. Being part of a team helping bring hope to families affected by NF is something I don’t take for granted. CureNFwithJack reminds me daily that purpose and passion can truly change lives.”
“I’m proud of the work we are doing with CureNFwithJack. Working alongside a CEO, like Beth, who is deeply passionate about finding a cure for this rare genetic disorder, is inspiring and pushes us to provide them with the best fundraising support. Hand-in-hand with the marketing team, we’re crafting cohesive campaigns that showcase the organization’s remarkable work, bringing hope to NF patients and their families”
Community Friendship
Location: Atlanta, Georgia
Mission: CFI is a nonprofit psychiatric rehabilitation organization that ensures a supportive community for adults with long term psychiatric disabilities so that they can develop living, learning, working, and social skills, and access the resources needed to lead successful and satisfying lives.
Consultants: Susannah Darrow, Marcy Breffle
The Work: Purpose Possible supported Community Friendship Inc with their strategic plan.
“Community Friendship, Incorporated has spent over 50 years helping adults with mental illness maintain recovery and lead independent, productive lives. It was a joy to work alongside their passionate executive director, dedicated staff, and engaged board to create a strategic plan that captures the heart of their mission and commitment that drives their work. The planning process included stakeholder surveys, in-depth interviews, a collaborative retreat, and thoughtful conversations that helped shape a bold, proactive, and inclusive path forward.”
Atlanta Beltline
Location: Atlanta, GA
Mission: We are building a more equitable and inclusive Atlanta and engaging partners by delivering transformative public infrastructure that enhances mobility, fosters culture, and improves connections to economic opportunity.
Consultants: Taryn Janelle, Natalia Garzón Martínez, Audrey Gamez, Laura Moody
The Work: Purpose Possible supports the Atlanta Beltline with the design and management of two grant programs: the Commercial District grant and the Facade Partnership grant.
“It’s been wonderful working with ABI’s Economic Development team to further their mission of supporting small businesses in the Beltline’s planning area. Managing two grant programs that directly benefit both small businesses, like locally owned grocery stores and restaurants, AND Atlanta’s amazingly talented artists and creative entrepreneurs has been quite rewarding. I can’t wait to see the projects that are awarded in 2026!”
Savannah Music Festival
Location: Savannah, GA
Mission: To present exceptional live music that entertains, educates, inspires, and unites communities.
Consultant: Lee Nowell
The Work: Purpose Possible supports Savannah Music Festival with fundraising, which includes grant writing and management.
“Savannah Music Festival has a meticulously organized grant calendar, interactive database records system, and development drive. That alone is a major accomplishment for an organization. When I started reading quotes they had collected for use in grants, what most impressed me was their obvious dedication and care for their audience and for the musicians who play there. The quotes from the musicians were so stunning that I used them in grant applications whenever I could. Musicians love playing there! Savannah Music Festival is a beloved institution, and it’s much needed as a cultural touchstone. People travel from as far away as Australia and India just to see their shows!”
What We Learned from the 2025 Giving USA Report
The 70th annual Giving USA Report, the most comprehensive look at charitable giving in the U.S., revealed how Americans gave in 2024.
This week, the 70th annual Giving USA Report, the most comprehensive look at charitable giving in the U.S., revealed how Americans gave in 2024.
Charities across the country received $592.5 billion in donations last year, which is up 3.3% from 2023 when adjusted for inflation. That’s good news, especially since this is the first time in three years that giving has outpaced inflation.
Here are a few takeaways that stood out:
Giving by foundations hit a record high, topping $100 billion for the third year in a row.
Corporate giving stayed steady at 1.1% of pre-tax profits.
Giving to religious organizations dropped slightly when adjusted for inflation, the only major area to see a decline.
Individual giving keeps shrinking as a share of the pie, from 78% of total giving in 2004 to 66% in 2024.
Even though the economy finished 2024 in a strong spot (which usually means more generous donors), market ups and downs plus changes in federal programs make the future a bit unpredictable. Still, total giving followed long-term growth trends, and with inflation cooling down, that’s a positive sign.
Key findings, infographic, and slides are available for download at GivingUSA.org. The 2025 Annual Report will be available in mid-July.
Purpose Possible is hosting the return of The Purpose of Giving—an engaging Atlanta event, where we will explore the latest trends and findings from the 2025 Giving USA report. This will be our second time presenting this information with industry experts, followed by audience Q&A.
Click here to learn more about our event on August 13, 2025 at the Plaza Theatre in Atlanta, Ga.
Data provided by the Annual Report on Philanthropy for the Year 2024, a publication of Giving USA Foundation, 2025, researched and written by the Indiana University Lilly Family School of Philanthropy. Available online at www.givingusa.org
Gov. Affairs | Issue 16 | June 18, 2025
Updates on the “One Big Beautiful Bill” including key tax implications for non-profits and proposed cuts to safety net programs, plus a recession package that threatens over $9.4 billion in funding, and a court ruling on the illegal termination of NIH research grants.
Plus a few snippets of good news, additional readings and resources, and important actions to take to have your voice heard by legislators.
June 18, 2025 - This content will be updated as developments unfold.
Latest Developments:
“One Big Beautiful Bill”
As key provisions of the Tax Cuts and Jobs Act (TCJA) are set to expire at the end of 2025, the 119th Congress is advancing tax legislation through the budget reconciliation process to extend the TCJA and reflect Republican priorities. The House Ways and Means Committee released draft legislation on May 12, with budget impact estimates following shortly after. The bill was approved along party lines on May 14 and passed by the House on May 22. On June 16, the Senate Finance Committee released its version of the tax provisions within the broader reconciliation package.
The Senate version of the tax bill makes several important changes to the House-passed version, with both positive and concerning implications for the nonprofit sector:
Positive Changes
No New Foundation Taxes: The Senate removes a House proposal to impose steep, tiered excise taxes on private foundations - up to 10% for the largest. This change protects charitable resources at a time of growing community need.
No Tax on Transportation Benefits: The Senate rejects the House proposal to reimpose taxes on nonprofit employers for providing parking or transit benefits, an idea previously repealed due to compliance challenges.
Expanded Universal Charitable Deduction: The Senate expands the proposed non-itemizer charitable deduction to $1,000 for individuals and $2,000 for couples, building on the bipartisan Charitable Act.
Concerning Provisions
1) Limits on Charitable Deductions:
Caps itemized deductions for high-income taxpayers (Section 70111).
Imposes a 0.5% floor on individual charitable deductions (Section 70425).
Adds a 1% floor on corporate charitable deductions (Section 70426).
These changes could discourage giving by individuals and businesses.
2) Cuts to Safety Net Programs:
Medicaid: The Senate bill may cut even more than the House’s $800 billion reduction, putting millions at risk of losing healthcare.
SNAP (Food Assistance): While less severe than the House version, the Senate still shifts administrative costs to states and removes key exemptions from work requirements, potentially increasing food insecurity.
Next Steps
The Senate will vote on the bill as early as next week. Because changes were made, it must then return to the House for a final vote.
The bill is being advanced through budget reconciliation, meaning it can pass with a simple majority and no bipartisan support.
Congressional leaders are targeting July 4th as the deadline for passage.
Read: One, Big, Beautiful Bill: Impact on Philanthropy (Council on Foundations)
One Big Beautiful Bill: Update on Provisions for Nonprofits (Proskauer)
Comparison of Chamber Tax Bills (The Nonprofit Alliance)
May 22: Atlanta Regional Commission estimates that more than $330 million in competitive grants awarded across the metro area are at risk after federal transportation officials announced in March that they planned on reevaluating awards. This includes $150 million toward the first phase of the Stitch, a 14-acre retail and green space over the Downtown Connector, $25 million for the Beltline Northeast Trail, $65 million to connect the Flint River Trail to the Beltline and $30 million for the Central and Pryor safe streets project.
Read: Trump grant rollbacks threaten $330M for metro Atlanta projects (AJC)
June 12: The House has passed a rescission package that proposes to claw back $9.4 billion in previously approved government funding. This package, primarily targeting foreign aid and public broadcasting, is now awaiting action in the Senate. The rescissions are part of a broader effort to reduce government spending and align with the Trump administration's "Department of Government Efficiency" cuts.
Read: House passes rescission package to claw back $9.4 billion in funding for foreign aid, NPR, PBS (CBS News)
House approves cuts package (POLITICO)
June 16: On Monday, a federal judge ruled that the Trump administration’s termination of hundreds of NIH research grants was “void and illegal.” The court found the directives behind the cancellations to be “arbitrary and capricious,” with no legal standing.
Read: Federal Judge Deems Trump Administration’s Termination of NIH Grants Illegal (ProPublica)
Terminated NIH grants must be restored, judge orders (Axios)
Take Action:
Nonprofits are encouraged to speak out about how proposed tax provisions—especially those that limit charitable giving and weaken public safety nets—could affect their ability to serve communities.
Major Tax Package Advances in the Senate! Call Your Members of Congress Today! (National Council of Nonprofits)
Tell Your Senators: Support the Charitable Deduction (The Nonprofit Alliance)
Good News:
Resources:
Our Silence Will Not Protect Us - A recording and transcript of National Council of Nonprofit’s Executive Director Diane Yentel’s keynote speech at Shelterforce’s 50th anniversary event on April 29.
Webinar Recap: What Baltimore Nonprofits Need to Adapt to a Changing Funding Landscape (Baltimore Community Foundation)
A Nonprofit Checklist: What to do When Your Federal Grant or Contract is Terminated (National Council of Nonprofits)
How to Say No to a Grant (Without Burning Bridges) (Nonprofit Nomad)
Webinar: Hard Conversations & Human Impact
Wednesday, June 18, 2025 at 11:00am
Join Purpose Possible and HR consultants from TriNet for a conversation on how to navigate personnel changes, maintain staff morale, and communicate transparently during uncertain times. This session offers both reactive and proactive guidance, grounded in care and compliance.
In a time of funding cuts, shifting political landscapes, and organizational change, nonprofit leaders face tough decisions—often without internal support.
Join Purpose Possible and HR consultants from TriNet for a conversation on how to navigate personnel changes, maintain staff morale, and communicate transparently during uncertain times. This session offers both reactive and proactive guidance, grounded in care and compliance.
TriNet offers expert HR guidance to help you lead with transparency, maintain team morale, and align tough choices with your mission. From managing layoffs with fairness and compliance to fostering respectful dialogue around political tensions, our HR Strategy team partners with you to build resilience, retain trust, and plan for long-term success.
Topics Include:
How to keep staff informed without creating panic
Navigating political angst amongst teams
What to do (and avoid) if staffing changes are needed
Legal and financial considerations
Communicating to both staff and external stakeholders
Complete the registration form to receive the recording and resources.