Webinar: Your Brand & Website
Whether you’re looking to refresh your existing website or establish a new brand identity, the following tips and takeaways will guide you in enhancing your digital strategy and ensuring that your organization stands out in a crowded online space.
In today's digital-first world, an organization's website and online presentation aren’t just supporting tools, they’re often the first impression donors and community have of your organization. Just like a dilapidated house lot or a rundown storefront, an outdated website or weak branding can drive people away, cause confusion, and limit potential resources and support.
In this discussion with two website and branding experts, we discussed the importance of quality branding and an effective online presence for organizations dedicated to making a difference. They shared valuable insights on how to create a compelling first impression that resonates with your audience and reflects your mission.
Whether you’re looking to refresh your existing website or establish a new brand identity, the following tips and takeaways will guide you in enhancing your digital strategy and ensuring that your organization stands out in a crowded online space.
First Impressions Matter: In a digital-first world, your website often serves as the first point of contact for potential donors, volunteers, and stakeholders. Ensure it reflects your organization's mission and values effectively.
Quality Website and Consistent Branding: A well-designed website and consistent branding are essential for establishing credibility. These elements should work together to create a cohesive experience across all platforms.
User Experience (UX) is Crucial:
Ensure your website is mobile-friendly and loads quickly. Users have limited patience, and a slow or poorly designed site can deter potential supporters.
Simplify navigation and make key actions (like donations) easily accessible.
Content is Key: Invest in high-quality content that clearly communicates your mission and engages your audience. Well-written text can often outweigh the need for high-end visuals.
Regular Updates: Treat your website as a living document that requires regular updates. This includes refreshing content, ensuring links work, and maintaining an up-to-date design.
Testing and Feedback: Conduct user testing with individuals who represent your target audience. Gather feedback on their experience to identify areas for improvement.
Documentation and Training: When choosing a website platform, ensure there is clear documentation available for staff. This will make it easier for them to update content and manage the site without needing extensive technical knowledge.
Brand Guidelines: Develop a simple brand guideline document that outlines your logo usage, color palette, typography, and messaging. This will help maintain consistency across all digital platforms.
Engagement Matters: How you interact with your audience, whether through customer service or community engagement, plays a significant role in shaping your brand perception.
Seek Professional Help Wisely: When looking for external support for website design or branding, prioritize professionals who listen to your needs and demonstrate a clear understanding of your organization’s mission. Build a relationship based on trust and effective communication.
Webinar: A Practical Guide to Community Feedback
An interactive webinar designed to help you move past surface-level engagement and build meaningful connections with communities.
This interactive webinar is designed to help you move past surface-level engagement and build meaningful connections with communities. Led by Purpose Possible strategy consultants, Taryn Janelle and Natalia Garzón Martínez, this session explores why community feedback is a cornerstone of strong organizational strategy.
Drawing from real projects like strategic plans, arts and culture strategies, and feasibility studies, our consultants share how to listen deeply, ask the right questions, and center the voices that matter most—especially those impacted by your organization’s decisions.
Learn our feedback philosophy, hear us debunk some myths, and think through your next feedback collection in real time! Whether starting a feedback process for the first time or refining an existing one, viewers will receive practical tools and renewed confidence to engage communities meaningfully.
Complete the form below to access the slides and resources.
Burnout in Nonprofits
Purpose Possible hosted a webinar on May 17, 2023 to talk about burnout in nonprofits. With guests Patricia Duboise and Ike Ubasineke, Susannah Darrow led a discussion on how to identify burnout, how it affects our work, and how to combat it for individuals and teams.
A candid conversation about burnout in the nonprofit industry and how to combat it.
Burnout is an issue that plagued the nonprofit sector long before the pandemic. The normal stressors that fundraisers, executive directors, and boards face daily will continue to mount as they constantly find new ways to keep their organizations afloat. Inevitably, those who aren’t already at the end of their tether soon will be.
Nonprofit Quarterly reports that “30% of nonprofit workers are burned out, with an additional 20% in danger of burning out.”
In 2022 the Chronicle of Philanthropy surveyed over 650 fundraisers which found that 94% percent said they strongly or somewhat agreed that there is tremendous pressure to succeed and 82% said fundraising roles are under-appreciated.
Pat Duboise and Ike Ubasineke joined Susannah Darrow for a conversation about burnout and what can be done to combat it for individuals and organizations.
Takeaways from this conversation include:
Prioritizing self-care and work-life balance, such as getting enough sleep and exercise.
Creating a culture of care that supports employee well-being and prioritizes open communication from colleagues and leadership.
Setting boundaries and managing workload effectively, such as implementing "no meeting" days, shorter meetings, and setting email hours.
Mentorship and support from colleagues or professional networks outside of the workplace.
Leaders must recognize the signs of burnout and model anti-burnout behavior to create a healthy work environment.
Burnout can lead to low morale, poor customer service, toxicity, and turnover within organizations. In referencing a Tweet by Adam Grant, Pat discussed a compassion tax within the nonprofit industry that takes advantage of people's passion for a mission.
Ike discussed Growth Culture, Death Culture, and its implications on individuals and organizations. Implementing a growth culture to combat burnout entails thinking and communicating in a growth-minded way. Think growth, talk growth, and take action versus focusing on shortcomings and staying stagnant.
The full conversation between Susannah, Pat, and Ike is available on YouTube, Facebook, and LinkedIn.
Complete the form below to receive the resources and documents shared by our speakers.
To contact Purpose Possible and learn how we empower mission-driven organizations please click here.
Collaborative Budgeting
How fiscal and development teams can work together to create a proactive budget for the next year.
On September 22, 2022, Laura Hennighausen was joined by Germeen Guillaume for a live webinar discussing 5 tips fiscal and development teams can use as they collaborate on budgeting. Germeen and Laura gave perspectives from both sides and used real world examples and solutions that can organizations can begin to implement immediately. Questions and comments were accepted and answered through the live streaming platforms.
If you have any questions about this webinar or the tips discussed please email info@purposepossible.com or reach out to the presenters directly.
Laura Henninghausen
Purpose Possible Director of Strategic Philanthropy
Germeen Y. Guillaume
CEO and Founder of Visionary Accounting Group
Community Centric Fundraising 101 Live Webinar
Donor-Centric Fundraising has long been the de facto fundraising model - the belief that nonprofits must center the donor and their desires and expectations to accomplish necessary fundraising goals. But if donors are centered, then where does that leave our work, staff, and communities? Join Starsha Valentine and Laura Hennighausen of Purpose Possible for an overview of the Ten Principles of the Community-Centric Fundraising movement and an exploration of how and why to incorporate them into our practices.
On May 24th, Starsha Valentine and Laura Hennighausen led a live webinar exploring the 10 principles of Community Centric Fundraising, why they are important, and how to apply them. Questions and comments were accepted and answered through the live streaming platforms.
If you have any questions about this webinar or the principles discussed please email info@purposepossible.com or reach out to the presenters directly.